“We were trying to blend design, quality and experience in a saturated market.

Collectively we redesigned a common product, added elegance, functionality and design principles to create an award winning and incredible product.

The entire process was about combining function and form. The process was collaborative and focused on our objectives. Input was welcomed, alignment was continually checked and the output exceeded expectations.

Design is something that I have traditionally overlooked or taken for granted. Not anymore. Well thought out design creates quality experiences and products. I now scrutinize products more than ever.

The time and thought process provided an output that was both measurable and rewarded both with awards but more importantly with purchases.

As a sales person who is focused on the end game, I trust have deputize strategic partners to execute the design vision and implement the process to achieve the best result.

Working with Hofer has achieved just that. Complete trust in the process and the trusted partnership that was created allowed us to divide and conquer and achieve success.”—Jeff MacIntyre, Grappleworks